Episode Summary
In the latest episode of The Wealth Exchange podcast, Women’s LEAD segment host Selena Woo sits down with Karen Danudjaja, Co-Founder and CEO of Blume, and recipient of the Emerging Business Award and Women Entrepreneur of the Year Award from BC Food and Beverage. Karen's journey is nothing short of remarkable.
At the age of 27, Karen embarked on a mission to transform the everyday latte using the magic of superfoods, drawing inspiration from her Southeast Asian heritage. Blume, led by an exceptional all-women team, achieved a remarkable milestone, raising $2.5 million in just five weeks, with 40% of the investors being women, and having an audience that is 90% women. Their products can now be found in mainstream supermarkets, boutique stores, and cafes across Canada and the United States.
Throughout the conversation, Karen's philosophy shines: "Work hard and be nice to people." Her kindness, grace, and humility as a business owner are truly inspiring. Discover the magic of Blume and the incredible woman behind it all in this episode.
Episode Featured on:
The Wealth Exchange
The Wealth Exchange podcast provides insight, innovation, and access to the experts on a wide range of topics affecting affluent families across Canada. Join our team of hosts as they sit down with leaders and changemakers from around the globe to discuss investing, leadership, philanthropy, entrepreneurship, and more.
Guest Bios
Karen Danudjaja, Co-Founder & CEO, Blume
Karen founded Blume in 2017. She was working in a corporate job and feeling the impact of too much caffeine. She set out on a journey to feel better in her body and to find alternatives that weren't based on espresso and syrups. With Blume, her goal is to add some kindness back to the wellness world by introducing consumers to kinder rituals that support your body and mind. Delicious favourite flavours with the benefits usually reserved for the supplement aisle. All the blends are plant-based, organic, refined sugar-free and certified plastic neutral plus.
About the Host - Selena Woo
As Vice President, Advisory Services – Associates & Operations, Selena leads the Wealth Planning Associates with purpose and positive intent to embrace a culture of empathy and excellence.
With over two decades in financial services, Selena brings passion and expert experience to her role at Nicola Wealth. Selena’s experience ranges from working for a mutual fund company servicing brokers and financial advisors to working alongside two Investment Counsellors at a large investment management firm servicing high-net-worth and ultra-high-net-worth clients, and most recently, working for one of Canada’s largest private investment management firms with a focus on institutional clients. A graduate of The University of Calgary, Selena graduated with her Bachelor of Arts, in Economics. She also holds her Certified Financial Planner (CFP), Chartered Professional Accountant (CPA) and Certified Management Accountant (CMA) designations.
Selena is involved with Junior Achievement, providing business education to youth. She is also a member of the Nicola Wealth Women’s Speaker Series’ Steering Committee and the Social Committee.
