Performance figures for each account are calculated using time weighted rate of returns on a daily basis. The Composite returns are calculated based on the asset-weighted monthly composite constituents based on beginning of month asset mix and include the reinvestment of all earnings as of the payment date. Composite returns are as follows:

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Emily Ross


Marketing Strategy and Operations Manager

Emily joined the Nicola Wealth Marketing team in June 2022 with over a decade of marketing, communications, brand, and writing and editing experience.

Prior to joining the team, Emily worked at Destination Canada, the tourism marketing board for the country. Here, she honed her marketing skills through several global positions – from managing creative partnerships with the New York Times, Conde Naste and more, to overseeing the strategy for full-funnel European and Indian market campaigns, to globally directing all content marketing. Working with teams across the world to attract international and domestic travellers, Emily built up a strong strategic skillset, allowing her to move between high-level vision and day-to-day execution.

Though new to the world of wealth management, Emily is excited to apply her marketing know-how to the world of investment. With a Masters in Publishing as her foundation, she plans to merge creativity and innovation with process and industry best practices to help grow all of the work we do while highlighting the exemplary level of service all staff at Nicola Wealth provide – no matter their position.

Living in Vancouver, BC, you most definitely can find her wearing Patagonia on the weekends, but she’s more multifaceted than that. She voraciously reads books, crafts homemade cocktails, hikes up big mountains, strikes up conversations with strangers in grocery stores, and spends a little bit too much time online consuming content.

Question & Answers

  • What would be your last meal?

    A negroni, Caesar salad, secret-recipe ribs my mom makes, a whole chocolate cake, and a box of Kraft Dinner.

  • What is your iPod playing?

    During the workday? Any lofi beats playlist to get me in the zone. Evenings and weekends? Either disco or dad rock (will also settle for Harry Styles, Talking Heads, Litany, The Cure, Japanese Breakfast, or Carly Rae Jepsen).

  • What is your favorite ice cream flavor?

    Spruce tip ice cream from Earnest Ice Cream in Vancouver. It’s limited to about three weeks a year and it is divine.