Episode Summary
As we move into the holiday season, many consumers are transitioning their purchasing habits to consider the impact of their purchase. Just as gift-giving is done thoughtfully and with intention, as should be gift-buying, which is why the Canadian gifting service, Wonderkind, made sustainability, supporting local businesses, and charitable giving the hallmarks of their business.
In the latest episode of The Wealth Exchange podcast, Women’s LEAD host Selena Woo speaks with Wonderkind founders Tara and Shawna about starting a women-led business, including their entrepreneurial journey, the importance of mentorship, and how they prioritize giving back to their communities.
Guest Bio
Tara Cochrane
Tara Cochrane is the co-founder + Creative Director of Wonderkind Inc., a gift catering service.
With over 20 years of broadcast and project management experience. Tara’s vast experience includes broadcast producer for Canada’s top ad agencies, TV/Radio host, Canadian ambassador and community fundraising event planner.
Tara is also the Founder of Just For Styles, a fundraising event in honour of the late Ashlie Styles and support of Look Good Feel Better charity.
Shawna Pereira
Shawna Pereira is the co-founder + Creative Director of Wonderkind Inc., a gift catering service.
Shawna is a thoughtful and creative entrepreneur with a life-long passion for community building. After meeting her business partner Tara while volunteering at their daughters’ school, they decided to put their energy into something impactful, which is how they created Wonderkind.
About the Host - Selena Woo
As Vice President, Advisory Services – Associates & Operations, Selena leads the Wealth Planning Associates with purpose and positive intent to embrace a culture of empathy and excellence.
With over two decades in financial services, Selena brings passion and expert experience to her role at Nicola Wealth. Selena’s experience ranges from working for a mutual fund company servicing brokers and financial advisors to working alongside two Investment Counsellors at a large investment management firm servicing high-net-worth and ultra-high-net-worth clients, and most recently, working for one of Canada’s largest private investment management firms with a focus on institutional clients. A graduate of The University of Calgary, Selena graduated with her Bachelor of Arts, in Economics. She also holds her Certified Financial Planner (CFP), Chartered Professional Accountant (CPA) and Certified Management Accountant (CMA) designations.
Selena is involved with Junior Achievement, providing business education to youth. She is also a member of the Nicola Wealth Women’s Speaker Series’ Steering Committee and the Social Committee.
Disclaimer
This presentation contains the current opinions of the presenter and such opinions are subject to change without notice. This material is distributed for informational purposes only and is not intended to provide legal, accounting, tax or specific investment advice. Please speak to your NWM advisor regarding your unique situation. Forecasts, estimates, and certain information contained herein are based upon proprietary research and should not be considered as investment advice or a recommendation of any particular security, strategy or investment product. NWM Fund returns are quoted net of fund-level expenses. Past performance is not indicative of future results. All investments contain risk and may gain or lose value. Projected returns are estimates only. Returns are not guaranteed. NWM is registered as a Portfolio Manager, Exempt Market Dealer and Investment Fund Manager with the required provincial securities’ commissions in Canada.
