Charity x COVID-19: Mom2Mom


There are many people and issues that require immediate attention during these times of uncertainty. Charities have adjusted the way they operate on a daily basis and many have had to make significant shifts to fulfill their particular missions. Unfortunately, many charities may not weather this storm.  

Our intention with the Charity x COVID-19 series is to share updates from a spectrum of charitable organizations to garner attention and inspire support for those in need.

Charity name Mom2Mom Child Poverty Intiative Society

Established:  2012

Core purpose & mandate: 

Mom2Mom’s mission is to help keep Vancouver families intact by connecting low-income moms with a community of women who can offer support, advice and a listening ear. Low-income mothers in our city are striving to raise their children well but often these moms lack the resources they need to provide a loving and stable environment for their children and themselves. If we can increase the social, emotional and financial resources of lowincome moms, their poverty-related stress decreases, and this has a tremendously positive
impact on family life.

Mom2Mom offers programs and services that help moms provide for their families, build their careers, and access a welcoming, supportive community that sets them up to be the very best mothers they can be. We truly believe that when moms thrive, children thrive.

How is your organization impacted by the COVID-19 pandemic? 

Mom2Mom is a community-based organization and as such we have had to adapt the majority of our programming to comply with advice of health officials and maintain proper social distancing. To do this, we have had to cut all in-person contact. This includes: biweekly community events with pariticpant moms and their children, bimonthly support meetings with volunteers, monthly grocery shops between participants and volunteers, daily office interaction with our moms, and other essential services.

To ensure we are still supporting participant moms and their Mom2Mom relationships, we have encouraged our community to maintain virtual connections and begun weekly check-in phone calls with volunteers and moms. Moms living in poverty are especially vulnerable to the impact of this virus as many do not have job security or the option to work from home. To help mitigate stress, we are doubling our monthly grocery support and helping moms with other essential needs such as medication, bills, etc. Since children are at home and do not have access to school lunch programs, program coordinators have been delivering food packages to participant moms and their families on a weekly basis. We are doing our best to respond quickly and efficiently to challenges imposed by this virus in order to ensure Mom2Mom’s mission is still put first.

How have your fundraising plans changed? 

As a result of the pandemic, all fundraising efforts have been focused on raising funds for our Compassion Fund, a reserve used for emergencies. The increased grocery stipend, bill payments, and other essential services will all be funded through our Compassion Fund. We have used e-blasts and social media to target donors for this purpose and are working hard to ensure that we can continue to support moms and their kids for as long as this health crisis lasts.

If there is one story or message you would like to share with our community, what would it be? 

If we could share any message with your community, it would be that …

When a mom received supplies and a friendly doorstep visit from one of our staff last week, she said, “I thought I was alone!”. Thanks to the generosity of our community during this time, we will not leave moms and their children isolated and in fear of not having enough food or support.

How can one support your organization most effectively? 

Direct donations are the best way to help us right now. As we increase reliance on our Compassion Fund, we will need help from the community to build up reserves. A gift of any amount to the Compassion Fund will ensure our moms can keep food on the table for their children and help relieve stress during this difficult time.

Can donations be transferred electronically?   

Donations can be made directly through our website: https://donate-ca.keela.co/mom2mom/covid-
19-response or through Direct Deposit at Vancity Savings Credit Union , Kerrisdale Branch 2380 W.41st Ave. V6M 2A4. Branch 16350 Institution 809 Acct# 100059324237.