Why I Built It: Helping Students Eliminate Debt, Build Wealth and Develop Financial Literacy with Jay Seabrook.


PODCAST June 4, 2020


Show Summary:

Currently, there is a large gap in the education system around financial literacy for teens, college students, and young professionals. Jay Seabrook, Chief Operating Officer and Co-Founder of Enriched Academy joins host Mark Therriault to discuss how he and his team are working to fill that gap.

In this episode, Jay shares his incredible story of entrepreneurship, from being in immense debt, to teaming up with his co-founder, Kevin Cochran, and appearing on Dragons Den. They also discuss his motivation for starting Enriched Academy, how it has developed over time and the importance of financial literacy.


Key Takeaways:

[:16] About today’s episode.

[:43] Jay tells the story of what initially made him want to be an entrepreneur.

[1:55] Jay shares his motivation for starting Enriched Academy.

[3:58] Jay shares how he met his co-founder, Kevin Cochran, and why they decided to team up.

[7:48] Jay speaks about how he and his co-founder discovered the need for financial literacy and that there was an opportunity for a business.

[11:04] How long has Enriched Academy been in business? And how has the service or product changed over time?

[13:00] Jay speaks about how they’ve made financial literacy more engaging for individuals to go through their whole program.

[14:20] Jay describes how the program works on Enriched Academy.

[16:02] How Enriched Academy helps individuals become more financially literate.

[17:08] Jay highlights some of the most common themes he sees amongst clients that go through the Academy.

[19:33] What the first steps with getting started with financial literacy through Enriched looks like.

[20:49] Jay shares what his and Kevin’s experience was like on Dragons’ Den.

[22:32] What was their prep like before appearing on Dragon’s Den?

[23:38] Have the Dragons stayed involved?

[24:19] How to get learning with Enriched Academy + the free teen course!

[25:38] Where does Jay see Enriched headed in the future? What is their ultimate goal?


Mentioned in this Episode:

Enriched Academy

Dragons’ Den (Canadian TV Series)

Richard Robbins

Enriched Academy’s Free Teen Course


Guest Bio


Jay Seabrook

Jay Seabrook is the co-founder and COO of the Enriched Academy, an educational program specifically designed to teach Canadians how to take control over their finances, build wealth and achieve financial success.

Jay and his co-founder  took the product on Dragon’s Den shortly after creation in 2012, and today have had 20,000 students go through Enriched Academy annually as part of their College & University education.  The course is rated a 9.2 out of 10 (over 72% 10’s) by students completing the course.



About the Host — Mark Therriault

Mark is a Financial Advisor and partner of Nicola Wealth — and host of the Investor Education and Why I Built It editions of The Wealth Exchange podcast.

As a member of the Nicola Wealth Planning Team since 2006, Mark has become a trusted advisor to his clients. He prides himself on providing an exceptional client experience while quarterbacking their financial affairs.

Mark earned his Bachelor’s degree in Economics with a minor in Finance from the University of Calgary. He went on to secure his CFP designation and also completed the CIM, CSC, the B.C. Life Insurance License.

For his full bio, visit: NicolaWealth.com/Our-Team/Mark-Therriault