Lead Impact: Treana Peake From Obakki on the Ripple Effect of Kindness.
PODCAST January 8, 2020
Host Ethan Astaneh speaks with Treana Peake — business owner, entrepreneur, and philanthropist.
An act of kindness set Treana on a philanthropic path when she was only eight years old, when an envelope of money was anonymously slipped under her family’s front door. For Treana and her mother, that envelope was everything when they had nothing.
She started the Obakki clothing line in 2005. Based in Vancouver, the luxury label has been featured in several international publications such as Vogue and spotted on numerous celebrities over the years.
In 2009 the Obakki Foundation was formed, with a focus on bringing clean water, education, sustainable agriculture and medical care to parts of Africa, in particular South Sudan, Uganda and Cameroon. Since 2009 the foundation has provided 900 water wells and supported more than 12 schools improving the lives of over 2 million people. Bridging her love of fashion and philanthropy, all administration costs for the foundation are absorbed with profits from the clothing line.
In this episode, Treana shares her incredible journey in both entrepreneurship and philanthropy, and how she has been able to seamlessly combine the two. She also provides tips on how parents can involve their children in their own philanthropic journey, success stories and challenges as she works in some of the hardest places in Africa, and how one random act of kindness in her childhood inspired a wave of humanitarianism.
[:30] About today’s episode.
[1:00] Ethan welcomes Treana Peake on to the show!
[1:04] Treana shares the story that paved her path to philanthropy.
[3:58] How did Treana begin to give back after the seed of philanthropy was planted for her?
[5:15] Treana speaks about the clothing line she started.
[6:36] How does Treana manage running a business along with her philanthropic efforts through her foundation? And how does the Obakki fashion brand help support the charity?
[7:57] Treana speaks about what the Obakki Foundation was like in its early days and how it has developed into what it is today!
[9:52] What is on Treana’s roadmap for the Obakki Foundation? And of the work they’re doing right now through the charity, what is she most excited about?
[13:12] What led Treana from being charitable in her local community to pursuing efforts in Africa?
[14:28] What was Treana’s first trip to Africa like? How is the back-and-forth travel for her now?
[15:33] Treana shares her journey of raising awareness through her speaking engagements.
[18:10] Does Treana find that there’s a ripple effect in the work that she’s doing? (i.e. is the seed of philanthropy being planted in those she’s helping as well?)
[20:02] Treana debunks some common misconceptions around philanthropy.
[21:55] How does Treana instill the commitment to philanthropy in her own children?
[24:15] Treana gives some ideas on how to help get your children more inspired and involved in philanthropy.
[26:08] How philanthropy actually helps you personally and professionally in your other endeavors.
[27:40] Does Treana ever plan on stopping her philanthropy work?
[29:01] If Treana could deliver a message to her younger self, what advice would she impart?
[30:37] Treana speaks about some of the individuals and entities that helped make her foundation and mission possible.
[32:11] Ethan thanks Treana for joining the podcast!
Mentioned in this Episode:
Treana Peake is an entrepreneur, speaker, and humanitarian who is inspired by the potential of people. An act of kindness set Treana Peake on a philanthropic path when she was only 8 years old, when an envelope of money was anonymously slipped under her family’s front door. For Treana and her mother, that envelope was everything when they had nothing.
Treana started the Obakki clothing line in 2005 and in 2009 the Obakki Foundation, with a focus on bringing clean water, education, sustainable agriculture and medical care to parts of Africa, in particular South Sudan, Uganda and Cameroon. Since 2009 the foundation has provided 900 water wells and supported more than 12 schools improving the lives of over 3 million people. All administration costs for the foundation are absorbed with profits from the clothing line.
Having travelled to Africa over 60 times, Treana continues to facilitate sustainable solutions such as vocational farms, solar panel water systems and educational support that help the people she now calls family.
Recognized as an influential speaker in the field of social entrepreneurship, Treana has spoken about clean water solutions in front of the U.S. Congress and United Nations. Her work in the field has also been recognized and endorsed by UNICEF and The Carter Center.
For her full bio, visit: ObakkiFoundation.org/Meet-the-Founder
About The Host — Ethan Astaneh
Ethan is a Financial Advisor in the firm’s Vancouver office. He provides strategic advice to high net worth business owners, professionals, and retirees, and offers his clients a wide range of financial services, including; retirement income planning, business succession, and continuation planning, investment management, tax and estate planning, charitable giving, and intergenerational wealth transfer.
For his full bio, visit: NicolaWealth.com/Our-Team/Ethan-Astaneh
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