Performance figures for each account are calculated using time weighted rate of returns on a daily basis. The Composite returns are calculated based on the asset-weighted monthly composite constituents based on beginning of month asset mix and include the reinvestment of all earnings as of the payment date. Composite returns are as follows:


Better Business: Balancing Purpose and Profit with Saul Brown

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PostedSeptember 9, 2021

Episode Summary

Having a successful business and creating a positive impact do not need to be mutually exclusive. Saul Brown, Founder and Chief Story Officer of Saul Good Gift Co. joins host Mark Therriault to share how he built a successful and profitable business that gives back.

One of the first to become a Certified B Corporation in Canada, Saul discusses what it means to be a part of this organization and to build a business that balances purpose and profit. He also provides simple steps that any organization can take to do better.

Key Takeaways

About today’s episode with Saul Brown of Saul Good Gift Co.
Saul introduces himself and shares the origin story of his business, Saul Good Gift Co.
What motivated Saul to create a sustainably sourced, environmentally-friendly gift basket business?
Why it is so important to be passionate about the product or service you’re selling if you want to have a profitable, successful business.
How does Saul decide what local businesses he wants to partner with? What does the overall due diligence process look like? And is the process significantly more difficult, costly, or different than what it would be like to partner with a large corporation or mass manufacturer?
Is it important that their partners share the same vision regarding sustainability?
What sustainability looks like within Saul Good Gift Co. and how they’re working toward becoming even more sustainable in the future.
Saul shares why he believes clients choose Saul Good Gift Co. over other comparable gift basket companies.
How Saul has learned how to run a successful, sustainable, profitable company.
How did Saul Good Gift Co. become a Certified B Corporation business? And what does it mean to be a Certified B Corporation business?
Does Saul predict that many companies will be Certified B Corporations in the future to some degree?
How Saul makes business decisions for Saul Good Gift Co. in alignment with their sustainability vision, and what being sustainable has done for them as a company.

Mentioned in this episode

Saul Good Gift Co.
B Corporation

Episode Featured on:

The Wealth Exchange

The Wealth Exchange podcast provides insight, innovation, and access to the experts on a wide range of topics affecting affluent families across Canada. Join our team of hosts as they sit down with leaders and changemakers from around the globe to discuss investing, leadership, philanthropy, entrepreneurship, and more.

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Guest Bio

Saul Brown

Saul Brown is the Chief Story Officer and Founder of Saul Good Gift Co. Saul is passionate about business models that create positive social and environmental change. He founded the Saul Good Gift Co. in 2006 while pursuing his MBA in Sustainable Business at the Bainbridge Graduate Institute.

About The Host - Mark Therriault

Mark Therriault is the Director of Insurance Services at Nicola Wealth — and host of the Better Business segment of the Wealth Exchange podcast.

As a member of the Nicola Wealth Planning Team since 2006, Mark has become a trusted advisor to his clients. He prides himself on providing an exceptional client experience while quarterbacking their financial affairs.

Mark earned his Bachelor’s degree in Economics with a minor in Finance from the University of Calgary. He went on to secure his CFP designation and also completed the CIM, CSC, the B.C. Life Insurance License.

For his full bio, visit:


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